Customer Engagement 13 min watch
What really defines a growth team?
Shouldn’t everyone in a startup be working on ‘growth’? If so, what actually is a growth team? Why are so…
Videos
Engineering 7 min watch
Building a startup within a startup
The more successful you become, the harder it is to apply a scrappy startup mindset to your product development. An…
Product & Design 18 min watch
Why the next generation of startups won’t build apps
As a technology, the internet is young and changing. For all practical purposes, it’s only about 20 years old. For…
Product & Design 10 min watch
Understanding your users’ mental model
If you want to understand how someone thinks your product works, give them a pencil and ask them to draw…
Product & Design 15 min watch
What SaaS companies can learn from shopping centers
Our story begins in 1950 in Minneapolis, Minnesota, when five brothers sat around a conference room table trying to build…
Engineering 10 min watch
Engineering principles: make it reversible
If your Facebook News Feed looks anything like mine, then it’s filled with short, snappy recipe videos. You can watch…
Product & Design 11 min watch
Finding jobs your product is used for
At Intercom we’re big believers in using the Jobs-to-be-Done framework to help us innovate and build the features that our…
Customer Engagement 13 min watch
The right way to challenge your competitors
Seth Godin once said, “Your fair share isn’t going to be yours unless you give the public a reason to…
Product & Design 14 min watch
Ways to think about customer onboarding
Onboarding new users is one of the most important jobs for any product. No matter what you’ve built, or how…
